My approach is simple. Communicate strategic goals into design solutions. I work with a diverse range of clients establishing conceptual and stylistic direction for marketing objectives through direct response material in both digital and print.
Management is key. I handle all phases of the design process from ideation through production while dealing direct with the client and ensuring a clear understanding of the ask. I maintain responsiblity for ideas and standard of creative output while ensuring clients are well represented and properly depicted within their corporate brand.
Hands-on capacity. My path has led me to take on numerous and varying challenges ranging from designing books to national brand packaging, corporate logos, brochures, fullscale magazines, trade show booth graphics, exterior/interior signage, and 360° vehicle wraps. More recently, I've tackled digital media with a heavy concentration on animated banners, landing pages and web design.
A unique skillset. Traditional design sense along with being digitally savvy. As a freelancer, I've learned to wear many hats. I possess excellent creative and collaborative skills with experience designing within strict corporate guidelines. My day to day involves managing multiple projects in a fast-paced, deadline driven environment, leading communication forward with designers, developers, account managers and marketers independently and for agencies on a daily basis...and loving it!
Skillset & Interests
Adobe Creative Suite
Illustrator, Indesign, Photoshop, Animate
GSAP, HTML, CSS, Flash
Education & Affiliations
BFA Communication Design
Parsons School of Design, NY
American Institute for Graphic Arts AIGA NY
Member Since 1989
Art Director's Club NY
Member Since 1989
Graphic Artist’s Guild NY
Member since 2017
Working solely on referral and keeping clients happy…
references furnished upon request