Design full brand team kit for bicycle playground road cycle racing team. Kit includes design of jersey and bib shorts to ensure brand is displayed at all angles when in motion and stand out in the pack of moving cyclist. The team kit posed vibrant colors that are easily visible as stand alone elements and equally visible at high speed movement. Brand identity is ensured at every angle amongst the crowd of cyclists.
Design visible at high speeds.
Brand identity is ensured at every angle amongst the crowd of cyclists. The cyclist icon graphic was strategically placed on the back of the shorts so competitors had a full understanding of who was ahead of them at all times. Simply put, the details can play a key role in making a design unique.
Team accessories were designed to create a full brand kit that was visible from the crowd of spectators and supporters as well as the moving cyclists. Also, made it easy for the team to seek out their supporters to fuel up at the various feed zones.